Why now

Signals

Firm updates, municipal activity, and pursuit movement tied to accounts you already track.

Turn public and workspace context into clear prompts tied to known accounts: firm updates, municipal activity, event matches, and pursuit movement. Review before you act so why-now stays defensible.

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01Capabilities

Why now, tied to accounts you already know

Built for review and follow-through, not a passive database.

01.1

Capture reasons to reach out

Collect the changes and activity that make outreach timely, then tie them back to the people and accounts already in the workspace.

Surface firm updates, event matches, pursuit movement, and account context where the product supports them
Separate useful signals from noisy feeds by anchoring prompts to known relationships
Give each prompt a clear why-now so outreach has a real reason behind it

01.2

Turn signal into a next step

A signal only matters if someone acts on it. Keep the prompt near the task, pursuit, or follow-up it should create.

Move from signal to task without rebuilding context in another app
Attach follow-up to the relevant person, firm, or pursuit
Keep owners and timing visible so the action does not disappear into memory

01.3

Reach out with a defensible why-now

Signals give you timely reasons to engage, and the context to back them up when a principal or client asks what changed.

See what triggered each prompt: firm update, role change, pursuit movement, or workspace activity
Review before you act; prompts become tasks and outreach you approve, not auto-sent nudges
Keep timing credible in relationship-driven BD where tone and judgment still win the work